{"id":8383,"date":"2023-01-27T09:55:28","date_gmt":"2023-01-27T08:55:28","guid":{"rendered":"https:\/\/ultrasoundtech.it\/treedom-and-blackout-initiatives-a-report\/"},"modified":"2023-01-27T10:04:04","modified_gmt":"2023-01-27T09:04:04","slug":"treedom-and-blackout-initiatives-a-report","status":"publish","type":"post","link":"https:\/\/ultrasoundtech.it\/en\/treedom-and-blackout-initiatives-a-report\/","title":{"rendered":"Treedom and Blackout initiatives: a report"},"content":{"rendered":"\n

ULTRASOUNDtech’s\u2122 green initiatives are based on two fundamental principles, the same ones which guide our corporate mission: respect for the environment<\/strong> and conscious consumption<\/strong>. But they are first of all very concrete actions<\/strong> because the problem of the environmental crisis cannot be solved with mere chatter.<\/p>\n\n

So also this year, our commitment has translated into two special initiatives<\/strong>: the creation of our own company forest in collaboration with Treedom and the closure of our shop during the week of Black Friday. Here’s how it went.<\/p>\n\n

The first forest of ULTRASOUNDtech\u2122<\/sup>\u00a0with Treedom<\/strong><\/h2>\n\n

From 25th<\/sup> October to 21st<\/sup> November 2022, we applied a 20% discount on all products in the catalogue (more information about the initiative here: Pre-Black Friday discounts to build our corporate forest together on Treedom<\/em><\/strong><\/a>). The percentage saved by our customers has been re-invested in trees on Treedom, the platform that allows you to plant trees remotely and follow their growth over time.<\/p>\n\n

Se il Black Friday pu\u00f2 far bene al tuo portafoglio, non \u00e8 detto che faccia bene all\u2019ambiente. Anzi: il Black Friday non…<\/p>Pubblicato da Green.it<\/a> su\u00a0Marted\u00ec 15 novembre 2022<\/a><\/blockquote><\/div><\/center>\r\n\n

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Today we can tell you that, during the month of pre-Black Friday discounts, we finalised about a hundred orders thanks to which dozens of plants in various countries were planted. With a carbon dioxide saving of almost 5 tonnes. Or more exactly:<\/p>\n\n

\u2013 97 orders received<\/p>\n\n

\u2013 35 trees planted<\/p>\n\n

\u2013 4.89 tonnes of CO2 saved<\/strong><\/p>\n\n

Newly born but already big <\/strong><\/h2>\n\n

Contributing to the reduction of CO2 is a commitment that requires pragmatism and willpower but it is above all a stimulus because observing an increasingly green geographical map is good for the whole planet. On this map, it\u2019s still early days for<\/strong> our forest\u2026 but it exists and extends between two continents, Africa and Asia<\/strong>.<\/p>\n\n

In detail, it has 7 trees in Cameron, 10 in Kenya, 2 in Madagascar, 5 in Malawi (the lake with the same name is the centre of an incredible ecosystem, with plant and animal species which are unique in the world) and 11 in Thailand.<\/p>\n

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The map of trees by ULTRASOUNDtech\u2122 \u2013 Treedom<\/em><\/figcaption><\/figure>\n<\/div>\n

Environmental and social impact <\/strong><\/h2>\n\n

Carrying out projects like this means intervening both on the territory<\/strong> and on the people<\/strong> who live there. In fact, Treedom regulates its activities on the basis of environmental but also <\/strong>criteria which have a social impact<\/strong>.<\/p>\n\n

On the environmental front, trees are planted following the principles of the Global Landscapes Forum, i.e. in the right place and for the right purpose<\/strong>, monitoring their growth in the early years and transferring skills to communities.<\/p>\n\n

On the social front, each project involves direct contact with local farmers and with NGOs and cooperatives operating on the ground so that it can translate into real<\/strong> opportunities <\/strong>to support people living in the area.<\/p>\n\n

From Black Friday to Blackout<\/strong><\/h2>\n\n

Black Friday has an extremely negative social and environmental impact which finds fertile ground in a society where unbridled and illogical consumerism is rampant. But how can we change this trend?\u00a0With a countertrend<\/strong>.<\/p>\n\n

While most companies worldwide focused their commercial strategy in this period of discounts to invoice as much as possible, we did the exact opposite: from 21st<\/sup> to 27th<\/sup> November, we closed our shop, preventing users from making any purchases<\/strong>. In fact, for us Black Friday has turned into Blackout (for more information read: Black Friday<\/u><\/em><\/strong>? We go into Blackout<\/em><\/strong><\/a>).<\/p>\n\n

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Un post condiviso da LifeGate (@lifegate)<\/a><\/p><\/div><\/blockquote>