{"id":3753,"date":"2021-11-19T10:58:12","date_gmt":"2021-11-19T09:58:12","guid":{"rendered":"https:\/\/ultrasoundtech.it\/ultrasoundtech-con-sea-shepherd-contra-los-danos-medioambientales-del-black-friday\/"},"modified":"2021-11-19T10:58:13","modified_gmt":"2021-11-19T09:58:13","slug":"ultrasoundtech-con-sea-shepherd-contra-los-danos-medioambientales-del-black-friday","status":"publish","type":"post","link":"https:\/\/ultrasoundtech.it\/es\/ultrasoundtech-con-sea-shepherd-contra-los-danos-medioambientales-del-black-friday\/","title":{"rendered":"ULTRASOUNDtech\u2122: con Sea Shepherd contra los da\u00f1os medioambientales del Black Friday"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Del 22 al 29 de noviembre, el 20% que te ahorres en la compra de nuestros productos se donar\u00e1 a Sea Shepherd, organizaci\u00f3n comprometida con la protecci\u00f3n de los oc\u00e9anos<\/strong><\/p>\n\n<p>Como cada a\u00f1o, vuelve el <strong>Black Friday<\/strong>: el viernes 26 de noviembre se podr\u00e1n hacer compras con grandes descuentos. Empresas de todo el mundo recuperan esta tradici\u00f3n que se origin\u00f3 en los a\u00f1os 50 en Filadelfia, cuando los ciudadanos estadounidenses empezaron a hacer las compras m\u00e1s grandes durante el fin de semana de Acci\u00f3n de Gracias, dando as\u00ed inicio a la temporada de compras navide\u00f1as.<\/p>\n\n<p>Con el paso de las d\u00e9cadas, el periodo de descuentos se ha extendido m\u00e1s all\u00e1 del viernes: otra cita importante ha pasado a ser el lunes siguiente, llamado <strong>Cyber Monday<\/strong>, dedicado principalmente a las compras en el sector tecnol\u00f3gico, y en general las empresas aplican grandes descuentos en las semanas cercanas al Black Friday, tanto en las tiendas f\u00edsicas como, sobre todo en los \u00faltimos a\u00f1os, en el <strong>comercio electr\u00f3nico virtual<\/strong>, liderado por el gigante estadounidense Amazon.<\/p>\n\n<h2 class=\"gb-headline gb-headline-f50eafcc gb-headline-text\"><strong>Las tr\u00e1gicas consecuencias del Black Friday<\/strong><\/h2>\n\n<p>Esta pr\u00e1ctica, que a primera vista puede parecer una buena forma de ahorrar dinero comprando productos a precios inmejorables, en realidad esconde una <strong>l\u00f3gica consumista malsana<\/strong> que tiene <strong>consecuencias devastadoras para los trabajadores del sector<\/strong>, extremadamente explotados y estresados por los ritmos inhumanos, y sobre todo para el <strong>medio ambiente<\/strong> y la salud de nuestro planeta.<\/p>\n\n<p>La demanda de miles de productos aumenta su fabricaci\u00f3n de forma desproporcionada, lo que en la mayor\u00eda de los casos <strong>no es sostenible<\/strong>: para satisfacer las (absurdas) necesidades de producci\u00f3n y la competitividad econ\u00f3mica, <strong>se saquean los recursos minerales e h\u00eddricos<\/strong>; se liberan <strong>sustancias nocivas<\/strong> al medio ambiente para procesar las materias primas (en esto influye mucho la din\u00e1mica de fabricaci\u00f3n de la fast fashion, moda a bajo precio que explota a los trabajadores y los recursos del planeta para producir y vender a bajo coste); se producen toneladas de <strong>residuos de pl\u00e1stico y papel para el embalaje<\/strong> de los productos. En concreto, para garantizar la entrega de las compras realizadas a trav\u00e9s de las p\u00e1ginas web y el comercio electr\u00f3nico en todo el mundo, se realizan miles de <strong>env\u00edos y entregas<\/strong>, responsables de un espectacular <strong>aumento de las emisiones de di\u00f3xido de carbono en la atm\u00f3sfera<\/strong>. Por ejemplo, durante el Black Friday del a\u00f1o pasado, se calcula que solo en Gran Breta\u00f1a se produjeron 429.000 toneladas de emisiones de CO2, una cifra demencial, un coste enorme en t\u00e9rminos de recursos, que la Tierra no puede soportar. Esta es una de las razones por las que el movimiento ecologista Friday for Future acu\u00f1\u00f3 el lema <strong>Block Friday<\/strong>, con el objetivo de condenar y frenar las compras irresponsables con descuentos.<\/p>\n\n<p><strong>Los consumidores no son plenamente conscientes<\/strong> de todas estas dram\u00e1ticas <strong>consecuencias medioambientales<\/strong> y de la <strong>profunda huella clim\u00e1tica<\/strong> de esta pr\u00e1ctica: encuestas recientes han demostrado que menos del 12% de los compradores en esta ocasi\u00f3n se preguntan por el impacto medioambiental de sus compras, y solo alrededor del 20% est\u00e1n dispuestos a pagar m\u00e1s para compensar las emisiones de carbono causadas por el exorbitante n\u00famero de env\u00edos. <strong>Para sensibilizar sobre este tema<\/strong> y adoptar una postura concreta <strong>contra los efectos perjudiciales del Black Friday<\/strong>, en <strong>ULTRASOUNDtech\u2122<\/strong> hemos decidido <strong>apoyar a la organizaci\u00f3n sin \u00e1nimo de lucro Sea Shepherd<\/strong> durante el periodo de descuentos.<\/p>\n\n<h2 class=\"gb-headline gb-headline-48316aaf gb-headline-text\"><strong>El compromiso de ULTRASOUNDtech\u2122 con el apoyo a Sea Shepherd<\/strong><\/h2>\n\n<p><strong>Del 22 al 29 de noviembre de 2021<\/strong>, todos los productos de nuestra web se vender\u00e1n a precios rebajados: <strong>el porcentaje que se ahorren los clientes ser\u00e1 donado por ULTRASOUNDtech\u2122 a Sea Shepherd<\/strong>, la organizaci\u00f3n sin \u00e1nimo de lucro que tiene como objetivo <strong>proteger los mares y oc\u00e9anos<\/strong>, defender la biodiversidad y luchar contra la destrucci\u00f3n de los ecosistemas marinos a trav\u00e9s de acciones directas e investigaciones para denunciar las actividades ilegales y proteger todas las especies marinas. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/ultrasoundtech.it\/wp-content\/uploads\/2021\/11\/ULTRASOUNDtech&#x2122;-con-Sea-Shepherd-contro-i-danni-ambientali-del-Black-Friday-2.jpg\" alt=\"\" class=\"wp-image-3729\"\/><\/figure><\/div>\n\n<p>Esta iniciativa se enmarca en el contexto m\u00e1s amplio de las actividades que nuestra empresa lleva a cabo cada d\u00eda para proteger nuestro planeta: entre otras cosas, incluimos entre nuestros valores fundacionales <strong>la atenci\u00f3n al medio ambiente y la ecosostenibilidad<\/strong>, nos adherimos al <em>Impacto Global<\/em> de las Naciones Unidas y nos proponemos respetar nuestra Tierra y todos los seres vivos.<\/p>\n\n<p>Al igual que otras empresas en los \u00faltimos a\u00f1os, ULTRASOUNDtech\u2122 pretende <strong>contrarrestar las consecuencias perjudiciales de las compras del Black Friday apoyando a Sea Shepherd<\/strong> con el objetivo de <strong>intentar entre todos que el viernes negro sea un poco m\u00e1s verde<\/strong>. <\/p>\n\n<p><em><strong>Fuentes: <\/strong><\/em><\/p>\n\n<p><a href=\"https:\/\/www.money.co.uk\/press\/dirty-delivery-report\">Dirty Delivery Report: the carbon cost of online shopping<\/a>, money.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Del 22 al 29 de noviembre, el 20% que te ahorres en la compra de nuestros productos se donar\u00e1 a Sea Shepherd, organizaci\u00f3n comprometida con la protecci\u00f3n de los oc\u00e9anos<\/p>\n","protected":false},"author":10,"featured_media":3728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ULTRASOUNDtech\u2122: con Sea Shepherd contra los da\u00f1os medioambientales del Black Friday<\/title>\n<meta name=\"description\" content=\"Black Friday sostenible: el 20% que te ahorres en la compra de nuestros productos se donar\u00e1 a Sea Shepherd. 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